Quality Products. Trusted Brands.

Our vision

To become one of the LEADING BRANDED CONSUMER PRODUCT BUSINESSES in Africa and selected international markets.

Our mission

To satisfy the growing middle-lower class with a quality range of branded products at affordable prices within clearly defined categories.

Our values

Passion

Leadership

Integrity

Respect

Be the Brand

Quality

Humility

Care

Our beliefs

Excellence

Innovation

Consumer Centricity

Ownership

Sustainability

Doing the right thing